Healthier, Wealthier Children(HWC) aims to contribute to reducing child poverty by helping families with money worries. The project is working closely with antenatal and community child health services to target pregnant women and families with young children experiencing, or at risk of, child poverty, as costs increase and employment patterns change around the birth of a child.
The project offers income maximisation advice for families experiencing child poverty and will aim to prevent families from falling into child poverty by working with health and early years services to identify families at risk at an early stage. Consequently the main service groups targeted for providing referrals to Healthier, Wealthier Children income maximisation services will be, in the first instance, midwives and other antenatal service staff, health visitors, oral health and breastfeeding advisers, parenting support workers, and early education staff.The initiative has been running since October 2010. As of August 2020, financial gain is estimated at £36,462,342 from 26,687 referrals. Healthier Wealthier Children models are cited as a requirement of Scotland’s Child Poverty action plan and similar models have been developed in Australia, Sweden and Newham in East London
The principles of the initiative are being rolled out nationally. NHSGGC staff are linking with Health Scotland on this.
The initiative is cited in: