iMatter - Pharmacy Services are on Twitter!

Promoting staff experience and encouraging openness, transparency and ownership about what works well, and how things could be improved, is what iMatter aims to support to develop a healthy organisational culture.

Our Pharmacy Services team took this on board and recognised that they needed to look at innovative ways to improve their visibility and communications. They decided to use social media and Twitter was their channel of choice, launching on National Pharmacist Day they took their first steps into the social media arena!

Andrea Healey, Business Performance & Review Manager, said: “Our page is designed to share the good work happening in teams, highlight successes and help raise the profile of services.

“We asked staff for photos and videos saying who they are, what they do and where they are to demonstrate how they contribute to the ‘safe and effective medicines for all’ highlighting the pharmacy teams role in safeguarding patient safety. This was hugely successful and we now have a Twitter page that we all feel we have ownership of.

“If you’re on Twitter please follow us @NHSGGCPharmacy

“We now have 516 followers; our tweets have been seen almost 200,000 times and we have been mentioned by other Twitter users over 500 times.”