This ambitious health improvement campaign ran for three months in Renfrewshire, with one simple aim - drive people to NHS stop smoking groups and local pharmacy stop smoking services.
Using a concept developed by the NHSGGC Communications team and funded by our campaign partners GlaxoSmithKline to create a “whole community” approach to an intensive mass marketing campaign which was championed by the Paisley Daily Express.
The idea was taken forward by smoking cessation leads, Renfrewshire Community Healthcare Partnership staff and attracted support from Renfrewshire Tobacco Alliance and others such as St. Mirren FC, newsagents and pharmacies in Renfrewshire.
The results of the campaign was phenomenal – the Smoking Cessation service achieved its best ever results with around 1630 people engaging with services during the campaign –an unprecedented 16% increase.
Striking campaign materials appeared in shop windows, bar and restaurant wash-rooms, football stadium terraces, pharmacies and public offices. All this activity was supported by regular articles in the Paisley Daily Express, hammering home a simple and clear message: Smoking is so ‘un-cool’ that anyone who does it is going to be ‘left out in the cold’.