In 2013, one in four (26%) were aware that discrimination of people due to their HIV status sometimes or always occurs within NHSGGC, but this rose to one in three (33%) in 2016.

Survey responses show a significant decrease in negative attitudes towards patients living with HIV and a reduction in the proportion who felt they could tell by looking at someone whether they had HIV. Comments made about the campaign message and training indicated that the campaign had been effective: numerous staff members reported receiving new information, challenging their misconceptions and changing the way they thought about or dealt with people living with HIV

Numbers up taking face to face training was low. However the training was very well received and feedback showed that staff found the training sessions informative and provoked reflection about working practices. Online training was engaged with by higher numbers.

• Knowledge of fluids HIV found in increased from 59% to 62% for all 4 fluids. Breast milk 3% increase. Acute services best HIV bodily fluid knowledge. 96% knew People Living With HIV live long & healthy lives.
• Awareness of discrimination of People Living With HIV within NHSGGC increased from 1 in 3 to
  1 in 4. Staff working with patient more aware of discrimination.
• Significant decrease in staff who had negative opinions of HIV+ women to have children. 3& decrease in view that irresponsible behaviour was responsible for HIV diagnosis. Decrease in opinion people come to HIV for free HIV medication. Decrease in staff how said they could tell if someone had HIV by looking at them.
• 47% of NHS GGC staff aware of campaign. Over 9000 website page views.
  Over 3000 Youtube film views. 65 staff members attended face to face training.