Commuters in West Dunbartonshire are getting the “breast is best” message over the coming weeks thanks to a high profile bus advertising campaign.
It has been launched by West Dunbartonshire Community Health Partnership (CHP), with the slogan “You Can’t Get Fitter Than a Breastfed Nipper” and First Bus vehicles will be carrying the ads on the sides and backs of buses using local routes.
Breastfeeding is high on the national health improvement agenda, and in West Dunbartonshire the current rate is 27.8 per cent and rising in line with national trends.
Jackie Hamill Senior Nurse Children’s Services, West Dunbartonshire CHP, said:
“The immediate and long-term positive benefits from breastfeeding for baby and mother are well documented.
“It is also important that breastfeeding takes place in a supportive environment for mums to help them make a natural choice to breastfeed.
“Studies have shown that a woman’s choice to breastfeed is heavily influenced by the support of their mothers and partners.
Soumen Sengupta, Head of Planning and Health Improvement, said:
“West Dunbartonshire CHP is committed to supporting breastfeeding and we hope that this campaign will encourage women, men and indeed the community to recognise breast feeding as a positive feeding choice.”
Research has shown that breastfeeding improves infants’ immune responses by reducing the risk of - gastrointestinal infection, lower respiratory tract infection, ear infection, urinary tract infection, childhood onset diabetes and childhood obesity.
It also contributes to improved cognitive skills, stimulates bonding between mother and infant, and promotes healthiness in premature infants.
Mothers who breastfeed also have a lower risk of breast cancer, ovular cancer and hip fractures later in life.
Another added bonus is that breastmilk is free, and is delivered without any pollution, unnecessary packing or waste!
More information about breastfeeding and contact details of local support groups, log onto the West Dunbartonshire CHP website – chpf.org.uk/westdunbartonshire.
For more information contact NHS Greater Glasgow and Clyde Communications on 0141 201 4429.