An Inverclyde bus company has climbed on board a local campaign by NHS Greater Glasgow and Clyde staff to promote breastfeeding.
The owners of Slaemuir Coaches have put up posters and stickers in 80 of their coaches, and plan to place stickers on 20 more Pride of the Clyde vehicles which they also own, welcoming breastfeeding mothers.
It's a move which has been welcomed by Catriona MacLean, one of NHS Greater Glasgow and Clyde's Infant Feeding Co-ordinators working in Inverclyde to promote a cultural change to improve breastfeeding rates.
Catriona said:"Some people may feel that women should feed their babies in private, but when a baby needs fed it is important that mothers feel relaxed enough to breastfeed wherever they are, whether that is on a bus, train, or in a café or cinema.
"The Breastfeeding etc. (Scotland) Act 2005 makes it an offence to prevent or stop a person in charge of a child, feeding them in a public place.
"We are delighted that Slaemuir Coaches are behind us in our campaign.
"By displaying a sign and welcome sticker on all their coaches, it will make people more aware of the legislation, but above all they are showing their commitment to welcoming breastfeeding mothers on all of their coaches."
Lynn Wallace of Slaemuir Coaches added: "We are pleased to support the breastfeeding campaign within Inverclyde.
"Breastfeeding is the most natural thing in the world and mothers should be able to feed wherever and whenever they want to without feeling stigmatised."
Notes to Editors:
The benefits of breastfeeding for babies include protection against ear infections, chest infections, wheezing, childhood diabetes, asthma, eczema, diarrhoea and gastro-enteritis.
Breast milk also promotes brain development, mouth and jaw formation and straighter teeth.
Mothers can also enjoy a lower risk of ovarian cancer, pre-menopausal breast cancer and osteoporosis.
For more information contact NHS Greater Glasgow and Clyde Communications on 0141 556 2772, or Lynn Wallace, Slaemuir Coaches on 01475 731216.