NHS Greater Glasgow and Clyde has appointed Dr Linda de Caestecker as the new Director of Public Health.
And for the first time in Scotland, the post's remit has been widened to include a seat on the senior management team of Glasgow City Council.
This joint role, formalising closer ties between Scotland's biggest health board and local authority, means that Dr de Caestecker will have an in-put into a wide range of policies that affect the health of Glaswegians.
Dr de Caestecker said: "In this new post I will be providing leadership and support for activities to improve health and address health inequalities throughout Greater Glasgow and Clyde.
"I believe that the key priorities for Greater Glasgow and Clyde include addressing the problems of smoking, alcohol and obesity.
"For example, although smoking rates are coming down, smoking remains a significant, preventable cause of ill-health.
"I want this part of Scotland to have the most effective smoking cessation services in the world and for young people to never start smoking."
Child health is another area Dr de Caestecker will have a particular focus on in her new role.
She is uniquely qualified, having led the Board's Child Health Team, and was seconded as Head of the Scottish Executive Health Department's Child and Maternal Health Unit.
"I believe that all parents should have the opportunity to access appropriate parenting advice and support and with attendance at parenting classes becoming as routine as going for a pregnancy scan." said Dr de Caestecker, "This will contribute to children adopting healthy patterns and habits that will stay with them through life".
Professor Sir John Arbuthnott , chairman of NHS Greater Glasgow and Clyde, said:
"I welcome this appointment because Dr de Caestecker has an excellent background in public health and has worked with the Scottish Executive on a number of key initiatives.
"She is also particularly enthusiastic about working closely with Glasgow City Council, and building upon the existing joint partnerships already in place."
Notes to editors:
Dr de Caestecker graduated in medicine from the University of Glasgow in 1979 and trained in public health in North East Thames Regional Health Authority and at the Public Health Research Unit of the University of Glasgow.
She has been a consultant in public health for 13 years, having had a clinical background in obstetrics and gynaecology in the UK and West Africa.
Between 2003 and 2005 Dr de Caestecker was seconded to the Scottish Executive Health Department as Head of the Child and Maternal Health Unit.
Dr de Caestecker joined NHS Greater Glasgow in 1993 as a Consultant Public Health Medicine and was acting Director of Public Health, NHS Greater Glasgow and Clyde for a year before her appointment.
For more information contact NHS Greater Glasgow and Clyde Communications on 0141 201 4429