Glasgow city centre sees thousands of young people every week in the numerous pubs and clubs.A new campaign being launched today is encouraging young people to have a good time but to stay safe.
The Play Safe campaign, aimed at 18 to 30 year olds, is the biggest ever publicity drive in Glasgow to encourage safer socialising and reduce drink related violence.
Led by the City Centre Alcohol Action Group (CCAAG), the Play Safe campaign will see thousands of postcards, beer mats and posters in licensed premises over the next six weeks all giving a key message- safer socialising, safer drinking and safer transport home.
In addition, there will be billboard posters in George Square, bus shelter ads at key night stops, bookmarks and digital media for students at Glasgow, Caledonian and Strathclyde Universities, effective street light projections on Buchanan Street and a campaign website.There will also be a radio campaign with Clyde Action later on in the month.
The idea behind the Play Safe campaign is to encourage young people to stay as safe as possible by planning ahead in terms of drinking safely, looking out for each other and arranging how to get home.
Councillor Jim Coleman, Glasgow City Council is giving the campaign his full backing.He said:"Glasgow's emerging role as a vibrant, metropolitan city and a place for culture, entertainment and socialising, has led to a vastly increased night-time economy.
"However, this has also had a major impact on a wide range of health, safety, security and Glasgow City Council services.The important contribution of this night-time economy, along with the fundamental requirement for people coming into the city to feel safe, is too important for the regeneration of the city to be threatened by drunkenness.The Play Safe campaign is an important element in Glasgow's response to alcohol-fuelled disorder and antisocial behaviour."
Nikki Boyle, Alcohol Health Promotion Officer, NHS Greater Glasgow, added:
"We want people to enjoy themselves when they come to Glasgow city centre for a night out.It's one of the best cities in the UK for people to enjoy themselves, with a wide range of pubs, clubs, and restaurants.
"Our message to everyone heading for Glasgow's nightlife is to ‘play safe' when it comes to drinking, socialising and travelling home.
"We want people who come into the city to ‘Make it a night to remember…… not one to forget'."
The Play Safe campaign was originally launched in December 2004.
This year's campaign is bigger with more information available and an informative website www.playsafeinglasgow.com.
In Glasgow there are more than 400 licensed premises including around 360 pubs and 45 nightclubs. Approximately 150,000 people come to Glasgow city centre each weekend to enjoy themselves.
The City Centre Alcohol Action Group has representatives from: NHS Greater Glasgow, Glasgow City Council, Strathclyde Police, Greater Glasgow Alcohol Action Team, Safer City Centre Initiative, ServeWise, Procurator Fiscal Office, Scottish Licensed Trade Association, Glasgow Council on Alcohol, Glasgow Night Club Forum and British Entertainment and Disco Association Scotland.
For further information contact 0141 201 4429.