SHOCKING research has revealed that while men visit their doctors 50% less than women, they are almost four times as likely to commit suicide.
So to make Glasgow guys sit up and take notice, NHS Greater Glasgow has thrown itself into International Men's Health Week (June 9-15).
Around the globe, health workers are presenting the male public with everything from informative leaflets to general health tests at supermarkets.
Tim Street, of the Glasgow-based Men's Health Forum Scotland, explained: "The aim of the week is to hold events that will encourage ordinary men to be more responsible for their mental and physical health and well-being.
"It also gives employees of health related services an opportunity to examine how they could make what they offer more appealing to men."
A closer look at the Scottish findings of male health research goes on to reveal that prostate cancer has increased by more than 60% in the last 20 years, yet only 9% of men know what their prostate gland is. Similarly, testicular cancer has more than doubled in the last 20 years, but only around 3% of males examine themselves for signs.
So what's Glasgow doing to ring the changes?
Public health nurse, Mark Lees, of Eastern Glasgow Local Health Care Co-operative, explained: "Among the work taking place this week are valuable men's health MOTs.
"For example Tuesday's event in Parkhead Forge was a brilliant success. We did everything from height and weight checking to blood pressure and cholesterol tests.
"We gave out a lot of advice and even had countless women picking up information packs for their partners at home. It's great to see Glasgow people welcoming something like this so wholeheartedly."
Professor Siegfried Meryn, President of the International Society for Men's Health and President of the World Congress on Men's Health, agreed: "I'm delighted that men's health organisations in so many countries have decided to work together on International Men's Health Week.
"Together we are highlighting the appalling state of male health throughout the world, while promoting effective solutions. Men's health is a global problem that requires global solutions.'