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Healthier Wealthier Children

Healthier, Wealthier Children(HWC) aims to contribute to reducing child poverty by  helping families with money worries. The project is working closely with antenatal and community child health services to target pregnant women and families with young children experiencing, or at risk of, child poverty, as costs increase and employment patterns change around the birth of a child.

The project offers income maximisation advice for families experiencing child poverty and will aim to prevent families from falling into child poverty by working with health and early years services to identify families at risk at an early stage. Consequently the main service groups targeted for providing referrals to Healthier, Wealthier Children income maximisation services will be, in the first instance, midwives and other antenatal service staff, health visitors, oral health and breastfeeding advisers, parenting support workers, and early education staff.

The initiative has been running since October 2010. As of September 2014, financial gain is over £9 million for families with reduced stress; improved budgeting; links to employability and access to crisis grants. In addition, strategic and local partnerships have been maintained with ongoing programmes of awareness raising for a wide variety of NHS staff.

The principles of the initiative are being rolled out nationally. NHSGGC staff are linking with Health Scotland on this.

The initiative is cited in:

  • Equally Well Annual Reports
  • National Child Poverty Strategy
  • National Early Years Collaborative

Read more about the project