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Phase 2. +ve health Enable staff to reflect on their own practice and recognise behaviours or attitudes that contribute to stigma and discrimination (Staff will reflect)

Survey responses show a significant decrease in negative attitudes towards patients living with HIV and a reduction in the proportion who felt they could tell by looking at someone whether they had HIV. Comments made about the campaign message and training indicated that the campaign had been effective: numerous staff members reported receiving new information, challenging their misconceptions and changing the way they thought about or dealt with people living with HIV