Following the HIV +ve campaign another Staff Survey was under taken in 2016 to compare results against the Staff Survey 2013.
The results and evaluation of the camapign have been pulled togther into a report.
The intended outcomes were:
Phase 1. +ve people Raise awareness among non-specialist staff that HIV stigma is an issue (Staff will Think); In 2013, one in four (26%) were aware that discrimination of people due to their HIV status sometimes or always occurs within NHSGGC, but this rose to one in three (33%) in 2016.
Phase 2. +ve health Enable staff to reflect on their own practice and recognise behaviours or attitudes that contribute to stigma and discrimination (Staff will reflect)
Survey responses show a significant decrease in negative attitudes towards patients living with HIV and a reduction in the proportion who felt they could tell by looking at someone whether they had HIV. Comments made about the campaign message and training indicated that the campaign had been effective: numerous staff members reported receiving new information, challenging their misconceptions and changing the way they thought about or dealt with people living with HIV
Phase 3. +ve learning Educate staff through training, to prevent stigma and discrimination (Staff will have training)
Numbers up taking face to face training was low. However the training was very well received and feedback showed that staff found the training sessions informative and provoked reflection about working practices. Online training was engaged with by higher numbers.
Main points from Evaluation Report
Full report NHS GGC HIV Anti Stigma Camapign 2017