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Major Health Improvement Campaign Launched Today

January 28, 2014 9:43 AM

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NHS Greater Glasgow and Clyde (NHSGGC) has today joined forces with the Evening Times and Glasgow Life to launch Active 2014 – an ambitious and high tempo campaign to mark this Commonwealth Games year.

As the enthusiasm and excitement builds in the run-up to the 2014 Games the campaign will inspire people of all ages and backgrounds to get more active and get involved in great fun events or adopt personal activity goals.

Throughout the campaign special incentives will be on offer to encourage participation of mass participation events. Today’s launch edition of the paper is offering 25 readers each a pair of free entries for this year’s Women’s 10K, saving £25 for each runner.

Linda de Caestecker, NHSGGC Director of Public Health, said: “This summer, the eyes of the world will be on Glasgow as we welcome some of the world’s top sportsmen and women to our wonderful city. With less than six months to go to the opening ceremony, the excitement is growing and Glaswegians young and old are starting to feel inspired by the Games.

“I hope very much that the Active 2014 campaign, launched today, will inspire many thousands more to take more exercise to become fitter and healthier.

“There have never been more opportunities available to Glaswegians to get active – either individually, as part of a community group or through the support of your employer.

“Over the next twelve months, Active 2014 will show readers just how much is available to help them get more active and support each individual to take that all-important first step.

“This is not about running marathons or hitting the gym seven a week. This is about taking small but vital steps to increase levels of activity, whether you are already active or if you are not active at all.

“Studies have shown that even small increases in physical activity can produce significant health benefits. And for some, it can save their life.

“So as the Commonwealth Games athletes begin their final intensive training to take home the gold, I urge you to take that first step to a more active life and take home your own prize – the prize of better health.”

The Active 2014 campaign will reach into schools, workplaces, individual family homes and communities. It aims to offer something for everyone – whether it be getting toddlers more active or helping the older generation enjoy the benefits of a more active lifestyle.

The links into the network of Glasgow Life facilities and the Healthy Working Lives opportunities for companies both large and small will offer tremendously exciting opportunities to get involved.

Active 2014 follows another highly successful partnership with Evening Times in 2011 when we jointly launched the Glas-goals health improvement campaign which saw thousands of people giving up smoking, pledging to drink less alcohol and through taking up healthier more active lives tackling obesity.

Find out more by going to the Evening Times Active 2014 portal http://www.eveningtimes.co.uk/lifestyle/active-2014/

ENDS

For more information contact the press office, telephone: 0141 201 4429 or email: [email protected]

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