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RADIO CLYDE DJ SUZIE MCGUIRE BACKS NEW CAMPAIGN TO IMPROVE THE HEALTH OF MUMS AND BABIES

June 05, 2008 3:19 PM

Radio Clyde DJ Suzie McGuire is backing an NHS Greater Glasgow and Clyde campaign to improve the long-term health of mums and babies in an exclusive webcast now on the board website.
Increasing breastfeeding rates can make an important contribution and it is one of the key priorities of the Infant Feeding Strategy just launched by NHS GGC.
Mum of two Suzie speaks of her experience of breastfeeding and why she made this choice.
In her interview Suzie says: “I breastfed for six months and I would thoroughly recommend it to any mothers who are swithering whether to stick with bottles or breastfeed.
“It’s also a great way to bond with your baby.”
The webcast also includes an interview with Linda Wolfson, NHS GGC’s Infant Feeding Co-ordinator, who talks about the dual health benefits of breastfeeding for mum and baby.
Linda said: “Breastfeeding can make a major contribution to an infant’s long-term health and development, reducing the incidence of conditions such as gastroenteritis, eczema and asthma.
“It is also linked to better health outcomes for the mother, including cutting down the risks of breast and ovarian cancer, osteoporosis and obesity.”
The strategy is aimed at promoting and supporting the best nutritional choices for all babies and infants from 0-2 years.
Over the next four years health care staff will also be working to establish lifelong healthy eating habits, increase the use of appropriate vitamin supplements, and reduce health inequalities.
The three key strands of the strategy look at providing more staff training to provide support for mums and babies, closer monitoring of standards of care and raising public awareness and acceptability of breastfeeding.
Action will also be taken to improve professional communication including a new handover of care document which will be available over the next few months at all six maternity units throughout NHS GGC.
These documents will provide health visitors with information on a child’s feeding from birth.
Public consultation has influenced the new approach via focus groups and individual responses.
Linda explained: “During the focus groups mothers made simple suggestions for improving breastfeeding support, such as having someone to sit with them for one whole breastfeed and teach them how to feed their baby.”
The target age group has been chosen because it is a critical period for infants.
Poor nutrition at this time can lead to illness and fatalities, and also cause delayed mental and motor development, impaired intellectual performance and future work capacity.
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For more information contact NHS Greater Glasgow and Clyde Communications on 0141 201 4429.
ENDS
 
 
 
For further information on the launch contact 0141 201 4429.
 

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