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West Dunbartonshire Smokers Targetted in Hard Hitting Bus and Rail Advertising Campaign

January 18, 2008 3:20 PM

Smokers in West Dunbartonshire will be told over the next four weeks about the different poisons they are inhaling every time they take a drag.

The horrifying information that rat poison, nail polish remover and toilet cleaner are amongst more than 4000 chemicals used in the cigarettes is being publicised by West Dunbartonshire Community Health Partnership (CHP) in a dramatic bus and rail advertising campaign.

A recent Health Needs Assessment highlighted that an estimated 40 per cent of the local population smoke, half of whom are heavily addicted.

And local Stop Smoking Services are being expanded to meet an expected increase in demand from quitters.

Rani Dhir, chair of West Dunbartonshire CHP, said:  “Local quitters accessing the stop smoking services have told us that they were horrified to find out that cigarettes are made up of these poisons, and the list has made them even more determined to quit.

“This campaign aims to give local people the opportunity to decide whether they really want all those chemicals in their bodies and make sure people who want to quit are able to access the best stop smoking service for themselves.”

Tobacco use is the single biggest preventable cause of ill health and premature death in Scotland and a major cause of health inequalities.

Soumen Sengupta, Head of Planning and Health Improvement for West Dunbartonshire CHP, underlined the extent of smoking as a health issue:

“In addition to the hardened smokers, an estimated 62.5 per cent of local people are being exposed to second-hand smoke, 20 per cent of 15-year-olds are regular smokers and 27 per cent of women smoke during pregnancy.

“This makes smoking a real health concern in West Dunbartonshire.”

During the four week campaign, which has the slogan “Give Your Body a Break – Stop Smoking, Live Longer”, adverts will be carried on 56 buses owned by the major First Bus Group, and they are also posted at Dalmuir and Dumbarton Central railway stations.

“With so many smokers in the area, it's important that this message reaches as many people as possible. Buses and trains serving the county, travelling around Dumbarton and the surrounding area, are perfect for taking this message to the local community, raising awareness of the dangers of smoking and encouraging them to contact their local Stop Smoking Service.”
Gillian Godsell, spokesperson for leading transport advertising company CBS Outdoor, who produced the adverts, commented:
They carry information about the substances in cigarettes plus contact information for smokers who want to find out more about quitting.

Pictured are, from left to right: Aileen Hoogdyun (Public Health Pharmacy Facilitator), Graeme Mathew (Smoking Cessation Advisor), Ailsa King (Public Health Practitioner) and Laura Mullen (Tobacco Co-ordinator).


For more information contact NHS Greater Glasgow and Clyde Communications on 0141 201 4429.
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For more information on the contents of cigarettes see
http://www.canstopsmoking.com/whats-in-cigarette-smoke-feature.htm
http://www.synergy-health.co.uk/healthnews/cigarettes20020117.html
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Other Smoking Help and Information is available from
Smokeline 0800 84 84 84 or see smokingconcerns.com

The West Dunbartonshire Stop Smoking Specialist Services can be contacted on 0141 435 7507 or email [email protected] 
See chps.org.uk/westdunbartonshire for more information.

All local GP practices can also offer support and there are specialist midwife services for pregnant women who want to get help quitting smoking to help them and their family. Ask your midwife for more information.


Notes to Editors:
The CHP runs regular smoking groups which are relaxed, informal, free and a great way to help you quit. Research shows that smokers are four times more likely to quit if they combine nicotine replacement therapy (NRT) with stop smoking sessions. In addition all 21 pharmacies (chemists) in West Dunbartonshire offer help through the Smoke Free Pharmacies scheme where trained staff can offer one to one support with NRT on a drop in basis once a week for up top 12 weeks.

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