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NHS AWARENESS WEEK HIGHLIGHTS HEALTHCARE CAREER DRIVE

March 02, 2006 7:56 AM

Monday 6 to Sunday 12 March 2006

Local healthcare heroes star in first TV recruitment advert

A major drive to raise awareness of a career in the NHS will be the highlight of Scotland's first ever NHS Awareness Week, which launches on Monday 6 March 2006.

The twin-pronged campaign, to highlight the life-changing work carried out by NHS staff across Scotland and to promote the wide range of career opportunities in Scotland's largest single workforce, kicks off with a new television advert featuring NHS staff.

Several typical scenarios within healthcare will be highlighted in the television campaign, including care for the elderly and the roles of paramedics, community pharmacists, radiographers, mental health nurses and allied health professionals. The true-to-life scenarios demonstrate that 90 per cent of healthcare in Scotland is delivered outside acute hospitals.

A few local ‘NHS stars' who will get a glimpse of fame for their roles in the new TV advert are Jerry Muyot, Elaine Holmes, Alia Gilani and Martin Harvey, who all work for NHS Greater Glasgow.

Jerry Muyot is an elderly care nurse based at the Southern General, Elaine Holmes is a Senior Occupational Therapist based at the Western, Alia Gilani is a Community Pharmacist based at the Southern but holds clinics in the community, and Martin Harvey is a Mental Health Nurse based at Leverndale Hospital.

The four stars will feature in the new TV advert, to be first aired on 6 March.

A range of activities will take place throughout NHS Awareness Week, including free training sessions in first-aid and thermometer giveaways in around 100 Semi Chem stores across Scotland. These free fast-acting head thermometers are re-usable and can be used on children and adults to check for high temperatures.

The first-aid sessions will be presented by trained volunteers from Scotland's dedicated First Aid charity, St Andrews Ambulance Association, and will give people a taste of working in a healthcare environment. The training may even act as a trigger for a move into a career in NHS Scotland, where there are over 100 different types of job.

Chairman of NHS Greater Glasgow Professor Sir John Arbuthnott is delighted the campaign is being launched in Glasgow at the Community Centre for Health. "The NHS provides a huge range of exciting work opportunities.   We are delighted that many of our own staff are helping to show how they help to make a difference."

Malcolm Brown of Semi Chem, said: "We are absolutely delighted to become involved in this great initiative. It is important that people throughout Scotland are made aware of the many and varied areas of the NHS. We are pleased to be part of this campaign and hope it is a major success."

New independent research commissioned for NHS Awareness Week of 1000 adults in Scotland, reveals that in Strathclyde:

· Over three quarters of people in Strathclyde (79 per cent) have visited an NHS establishment of been visited at home by someone from the NHS in the last year.
· 89 per cent of people in Strathclyde are currently registered with a GP
· Although three in five people in Strathclyde would see a doctor if they required medical help or advice, 7 per cent wouldn't because they are too busy and 7 per cent wouldn't because they would self-diagnose
· 42 per cent of people in Strathclyde would help out as best they could without having first-aid knowledge if they saw an accident in public.
· 44 per cent of people in Strathclyde said that playing a role to improve people's health was the main benefit of working for the NHS in Scotland, followed by working as part of a team (29 per cent) and the pension (27 per cent).
· Almost 90 per cent of people in Strathclyde didn't realise that pharmacists could carry out other clinical procedures such as taking blood and diagnosing ailments and 98 per cent didn't realise that medical receptionists can carry out procedures such as taking blood.
· 14 per cent of people in Strathclyde would rather have a long-term partner who worked as a doctor over other occupations such as teacher, firefighter, dentist, lawyer, engineer or accountant.

The NHS Awareness Week campaign is also being supported by a number of Scottish celebrities, including Carol Smillie, Ally McCoist, Kay Adams, Alexander McCall-Smith and Liz McColgan.

The new website for the NHS recruitment campaign will go live on 6 March, and will show the variety of jobs available in the NHS, go through training requirements, qualifications and experience. Log on to www.infoscotland.com/nhs to find out more about a career in health.


NOTE TO NEWS EDITORS –

NHS Awareness Week will run from 6 – 12 March 2006 and coincides with the launch of the new NHS recruitment campaign which will features television, billboard and print advertising.

The independent research was carried out by the Progressive Partnership of 1014 adults aged 18+ on the 7 February 2006.

There are over 100 different jobs in NHS Scotland and around 150,000 people are employed, making it Scotland's largest single employer. Occupations cover an array of sectors, including clinical care, medicine, allied health professionals, administrative work, managers, domiciliary care and catering, social care, science and research, amongst others.

For a local case study of someone who works for NHS Scotland, please contact the press officer at your local NHS board or for a celebrity quote, please contact either Carolynne Coole or Gillian Woolsey at Consolidated Communications on 0131 240 6421/6424.

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