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PLAY SAFE IN THE CITY WITH THE NEW DETOUR

December 18, 2006 3:10 PM

Discover the alternative side to Glasgow's drinking culture with the launch of the new Play Safe alcohol awareness campaign.

Play Safe have taken a new approach to this year's alcohol awareness campaign by launching a treasure hunt to help partygoers discover an alternative side to alcohol in the city.By solving a set of clues downloaded from the Play Safe website (www.playsafeinglasgow.com) hopefuls can embark on an exciting detour of some of Glasgow's safest drinking venues.The aim of the Detour is to visit five of the 22 Best Bar None venues featured, collecting a unique piece of information from each for the chance to win £100 Buchanan Galleries vouchers.

The Detour highlights facts and stories about Glasgow's drinking culture, giving an insight into its hidden past and vibrant present.It aims to provide a fun alternative night out in the city and is about discovering new places, doing something different and not having to have a drink to take part.

The Play Safe Detour will be launched on Monday 18th December and the campaign will run over the festive season until 31st January 2007.Play Safe posters, beer mats and a taxi have already been launched in a citywide campaign in pubs, bars, clubs and public transport areas to promote healthy drinking, safer socialising and getting home safely.

For an alternative night out in Glasgow, take the Play Safe Detour! (www.playsafeinglasgow.com)

ENDS

Notes to Editors

Play Safe is a campaign run under the umbrella of the Glasgow City Centre Alcohol Action Group (GCCAAG).The Glasgow City Centre Alcohol Action Group (GCCAAG) is a partnership that has been established to tackle alcohol related harm in the city.The partnership consists of representatives from a range of agencies including Glasgow City Council, Safer City Centre Initiative, Greater Glasgow NHS Board, Greater Glasgow Alcohol Action Team, Strathclyde Police, Glasgow Council on Alcohol, Glasgow Licensing Board, Servewise, Community Safety and the Licensed Trade.

The Play Safe Detour has been designed by www.wearecurious.com.

For further information contact 0141 201 4429.

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