This site uses cookies to store information on your computer. I'm fine with this Cookie information

NEW LOOK PLAY SAFE CAMPAIGN LAUNCH

November 20, 2006 10:16 AM

Last the pace, not lost the place! That's the message that will be sent out over the next eight weeks to the thousands of people who flock to Glasgow's pubs and clubs.

As the build up to the festive season gets into full swing, a new look Play Safe campaign, led by the City Centre Alcohol Action Group (CCAAG), is being launched on Monday, November 20 at 9.30 am at a brightly decorated marquee beside the Donald Dewar statue on Buchanan Street with a Play Safe Detour around the city centre.

The detour involves pubs and clubs who have signed up for the Best Bar None initiative, a scheme designed to raise standards and create a safer environment for customers.

Using maps, and clues handed out at venues highlighted by distinctive yellow Play Safe balloons, people taking part will discover interesting facts behind their favourite city centre hostelry as they crack the clues to find the next venue on their clue card.

And the puzzle continues by accessing the Play Safe website on www.playsafeinglasgow.com.

The annual campaign is using an exciting multi media approach to promote its Safer Drinking, Safe Socialising and Safer Transport Home messages.

This year the campaign will also focus on survival tips for office parties, with alcohol awareness sessions being offered throughout the campaign period by a sessional worker.

They are offering free, interactive alcohol awareness workshops at workplaces lasting a minimum of an hour and for a maximum of 20 people, with everyone taking part receiving a Play Safe goody bag.

These sessions can count towards firms registered with Scotland's Health at Work (SHAW) gaining their Silver Award and contribute to creating a safe and healthy working environment.

The sessions are available from Monday, November 20 onwards and should be booked four weeks in advance by contacting Lynn Anderson on [email protected] or telephone 0141 353 1800, Monday to Wednesday.

ealth

Students are also being targeted through interactive panels on computers within universities.

A multi media approach is being taken using street light projections, beermats distributed to 50 city centre pubs and clubs, and big screen animation on Buchanan Street.

Willie Caie, Chair of the CCAAG fully endorsed the project, he said:

"‘Play Safe' is about educating and encouraging people to consider their well being and safety as they head out this year to the various office parties and nights out which are traditionally a feature of the Festive Season.

"Promoting safety messages is fundamental to improving the quality of life of our city centre and considering safety tactics can reduce the chance of accident or becoming a victim of crime."

Councillor Jim Coleman, Glasgow City Council is giving the campaign his full backing.  He said:  "Glasgow's emerging role as a vibrant, metropolitan city and a place for culture, entertainmentand socialising, has led to a vastly increased night-time economy.

However, this has also had a major impact on a wide range of health, safety, security and Glasgow City Council services.  The important contribition of this night-time economy, along with the fundamental requirement for people coming into the city to feel safe is too important for the regeneration of the city to be threatened by drunkenness.  The Play Safe campaign is an important element in Glasgow's response to alcohol-fuelled disorder and antisocial behaviour."

ENDS

Notes to editor:

The full range of media being used to promote the Play Safe message are –

  • Street Light Projections on Buchanan Street & St Enoch Square
  • Beermats in 50 city centre pubs, clubs & bars
  • Posters across a range of venues within the city centre and west end
  • Billboard posters at George St /John Street
  • Interactive panels on student pc's within universities
  • Poster sites within learning suite in university libraries
  • 6 sheet posters at Buchanan Street Bus Station
  • Play Safe in Glasgow Website - www.playsafeinglasgow.com
  • Alcohol awareness workshop sessions in city workplaces
  • Promotional items distributed through workplaces
  • Taxi advertising
  • Changing room posters
  • Advert in the List
  • Posters on outdoor stubbing bins
  • Interactive launch event
  • Big screen animation on Buchanan Street
  • Subway carriage cards
  • Leaflets
  • Hogmanay event guide full page advert

For further media information contact 0141 201 4429. 

Search by :

Keyword :

Start Date :

End Date :